Tiger Woods And TaylorMade: planning To Launch New Golf Brand With An Eye-Catching Logo

The 15-time Major winner recently split with Nike after 27 years and appears to be launching a new brand called ‘Sunday Red’ in association with TaylorMade

Tiger Woods is set to launch his own brand of apparel in partnership with TaylorMade called ‘Sunday Red’ after trademark applications were submitted to the United States Patent and Trademark Office (USPTO) by TaylorMade Lifestyle Ventures LLC.

Following a brief period of conjecture about his expiring clothing contract, Woods brought a 27-year association with Nike to an end by confirming he was splitting with the iconic brand in early January.

While conversation quickly turned to where he might go next. One of the considered options was always likely to be setting up his own company, and – with help from TaylorMade – this appears to be exactly what Woods is doing.

In documents first discovered by NUCLR Golf on X, TaylorMade Lifestyle Ventures LLC submitted four Woods-related trademark applications on January 18, 2024 – all including a potential new logo for ‘Sunday Red’.

One features a minimalistic sketch of a leaping tiger with the letters ‘S’ and ‘D’ above the animal plus ‘R’ underneath. Another is simply the tiger without any letters. The two others are the words Sunday Red in different styles – either ‘Sunday Red’ or ‘Sun Day Red.’ All four applications are listed as ‘live’ and awaiting examination.



Gideon Canice

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