New Tiger and TaylorMade Brand in Works? Trademark Filings Offer Hint

New trademark filings hint at a new brand involving TaylorMade and Tiger Woods.Woods uses the company’s golf clubs during competition.

Tiger Woods promised that “another chapter” is coming in the wake of his split from Nike, after earning an estimated $500 million from the brand over the past 27 years. Now, clues appear to be emerging about what’s next for the 15-time major champion.

Recently uncovered trademark filings from TaylorMade Lifestyle Ventures LLC hint at a potential new brand involving Woods and the golf equipment manufacturer that already supplies most of his clubs. Applications with the United States Patent and Trademark Office show that TaylorMade is seeking to trademark the term “SUNDAY RED” and an image of a tiger. The applications seek to use the new marks on everything from clothes and sunglasses to golf bags and cell phone cases.



Gideon Canice

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