But after splashing out £5,000 on new branding, the 32-year-old was slapped with a legal letter that claims to be from Littler‘s representatives, banning him from using their famous client’s nickname.
That’s even though Williams believes it’s intended simply as “a tribute to his success” – with Littler ranked No2 in the world and current world champion.
The “infringement of trademark rights” note that purports to be from a legal firm explains The Nuke, Luke Littler and Luke The Nuke Littler are registered trademarks.
It outlines their name and their logo’s fonts and purple and yellow style are strongly associated with Littler and could confuse the public into thinking he’s linked to the bar.