Buffalo Bills head coach Sean McDermott delivered a stern message to rookie wide receiver Keon Coleman after a challenging first season in the NFL. Coleman, a highly touted prospect out of Michigan State, struggled to find consistency and make a significant impact in his debut year.
While McDermott acknowledged Coleman’s potential and athleticism, he emphasized the need for the young receiver to elevate his work ethic and commitment to the game. “We’re not going to sugarcoat things,” McDermott said. “Keon needs to understand that this is a professional league, and there are no guarantees. He has the talent, but he needs to show up every day with the right mindset and put in the work.”
The Bills coaching staff has been working closely with Coleman to improve his route running, hands, and overall football IQ. However, McDermott made it clear that Coleman’s future in Buffalo is not guaranteed. “He’s going to have to earn his spot,” McDermott said. “We’re not going to give him anything. He needs to prove that he’s worthy of being on this team.”
Coleman’s performance in training camp and the preseason will be crucial for his future in Buffalo. The Bills have a talented and experienced receiving corps, and Coleman will need to stand out to secure a significant role in the offense. The pressure is on for the young receiver to prove his worth and live up to the expectations that surrounded him coming into the league.