Buffalo Bills running back James Cook is officially done playing nice.
Heading into the final year of his rookie contract, the Pro Bowl back appears fed up with the lack of movement on a new deal — and he’s letting the team know it. In a recent post that sent shockwaves through Bills Mafia, Cook dropped a sharp, 7-word message: “I know my worth — show me now.”
The message was short, but the tone was loud and clear: James Cook feels disrespected.
After a breakout 2024 season where he emerged as one of the league’s top dual-threat backs, Cook has outperformed his rookie deal in every sense. Despite his production and growing role in Buffalo’s offense, the front office has yet to offer a meaningful contract extension — and it’s clearly wearing thin.
“They’re treating me like I’m replaceable,” a league source close to Cook said. “But he’s not. He’s a centerpiece — and he knows it.”
While Cook hasn’t officially held out or skipped OTAs, this message may be the first sign of serious tension behind the scenes. With other running backs around the league cashing in, Cook’s public frustration may put pressure on the Bills’ front office to act — fast.
Fans were quick to rally behind Cook online, echoing his sentiment and calling for the team to lock down one of its most dynamic offensive weapons.
If Buffalo wants to avoid a full-blown contract standoff, the time to make a move is now. Because one thing is clear: James Cook has spoken — and he’s not staying silent any longer.